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  • Added for You - What Does Your Website Say About Your Business?

    Enterprise End-To-End Asset Management
    The need for fast, secure and cost-effective modes of communication has been increasing. To gain a competitive advantage, the end-to-end feature of communication networks was developed. It enables you to carry out objectives directly to your end-user without the service of an intermediary.Industries such as broadcast media, film and content production, cable content provision and brand imaging have been converted as end-to-end enterprises. From searching, collecting, indexing, cataloging, assembling, retrieving and producing to distributing digital text, audio and visual content, you ar
    erving customer number one million and one…

    Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

    I

    Affiliate Marketing -Using Article Marketing as a Sales Tool Part I
    Many people new to internet marketing get started online with affiliate marketing, and others use article marketing to promote their website. Have you ever though of using article marketing as a sales tool, and applying that to affiliate marketing?Affiliate marketing is where you sell somebody else’s product in exchange for a cut of the proceeds. Most successful affiliate marketing is of electronically deliverable goods, where no stock has to be held, and you do not have to purchase more supplies of a product after selling it. These goods can be sold over and over again without any o
    QUESTION:
    My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website? -- Robin C.

    ANSWER:
    Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and listen closely, because I’m about to answer for the millionth time what has become one of the most important and often-asked questions of the digital business age.

    Before I answer, however, let’s flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the Internet, just after Al Gore laid claim to having given birth to the concept a few short years before.

    I was giving a speech on the impact of the Internet on small business at an association luncheon in Montgomery, Alabama. My motto then was: Feed me and I will speak. I have the same motto today, but I now expect dessert to be included in exchange for the sharing of my vast wisdom.

    In 1998, which was decades ago in Internet years, the future of electronic commerce or “ecommerce” as it’s come to be known, was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.

    So, Robin, should your business have a website, even if your business is small and sells products or services that you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one…

    Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

    In

    Business Growth - When To Ally And When To Acquire
    At he core of your company's strategy lies a dilemma, wrapped in a problem, inside a challenge. As companies find it increasingly tougher to achieve and sustain growth, they have placed their faith in acquisitions and alliances to boost sales, profits, and, importantly, stock prices. That's most evident in developed countries. American companies, for instance, created a titanic acquisitions and alliances wave by announcing 74,000 acquisitions and 57,000 alliances from 1996 through 2001. During those six years, CEOs signed, roughly, an acquisition and a partnership every hour each day and d
    nd often-asked questions of the digital business age.

    Before I answer, however, let’s flash back to the very first time I was asked this question. It was circa 1998, during the toddler years of the Internet, just after Al Gore laid claim to having given birth to the concept a few short years before.

    I was giving a speech on the impact of the Internet on small business at an association luncheon in Montgomery, Alabama. My motto then was: Feed me and I will speak. I have the same motto today, but I now expect dessert to be included in exchange for the sharing of my vast wisdom.

    In 1998, which was decades ago in Internet years, the future of electronic commerce or “ecommerce” as it’s come to be known, was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.

    So, Robin, should your business have a website, even if your business is small and sells products or services that you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one…

    Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

    I

    List-Building Tricks
    Internet marketing has skyrocketed in the last 10 years. As more merchants put their businesses on the web, the demand to cultivate new business and marketing skills and knowledge based on the online medium has also grown exponentially. More and more, advertising and marketing approaches are being created, enhanced, and modified to deal with the changes in the world of commerce.The appetite for internet marketing advice and methods has dramatically grown and has spawned an entirely new form of business, devoted to online marketing strategies. Of course, there are companies that are happ
    then was: Feed me and I will speak. I have the same motto today, but I now expect dessert to be included in exchange for the sharing of my vast wisdom.

    In 1998, which was decades ago in Internet years, the future of electronic commerce or “ecommerce” as it’s come to be known, was anybody’s guess, but even the most negative futurists agreed that all the signs indicated that a large portion of future business revenues would be derived from online transactions, or from offline transactions that were the result of online marketing efforts.

    So, Robin, should your business have a website, even if your business is small and sells products or services that you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one…

    Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

    I

    The Five Year Plan Works in Franchising
    Many franchise agreements these days have five year franchise terms, which go through to an automatic renewal period and then they go for another five years. In the past many franchise agreements were 10 to 15 to 20 years. Today business moves too fast and things change too much for a 20 year franchise agreement.The five-year plan is nothing new. Many governments also have five-year plans which are updated every five years. India for instance has a five-year plan and they have five-year plans for many different sectors of their economy which all work together. One has to ask why the U
    from online transactions, or from offline transactions that were the result of online marketing efforts.

    So, Robin, should your business have a website, even if your business is small and sells products or services that you don’t think can be sold online? My answer in 1998 is the same as my answer today: Yes, if you have a business, you should have a website. Period. No question. Without a doubt. Thank you, drive through. Now serving customer number one million and one…

    Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

    I

    Are You Deaf? Dumb? Blind at Trade Shows?
    I'm constantly amazed how otherwise smart marketeers become deaf, dumb and blind at a show. I remind clients - You = Your Company - so when the company rep is incompetent, it reflects on everything about the company.DEAF?Not really deaf, but not aware of the gist of the conversation. Interaction at trade shows is quick, maybe with nods and incomplete sentences. There's a tendency to let your ears slide over important words.Often you, as the staff person, are so intent on making the pitch that the words just tumble out, not giving the visitor an opportunity
    erving customer number one million and one…

    Also, don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays there is very little that cannot be sold over the Internet. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. If you can imagine it, someone will figure out how to sell it online.

    Internet marketing research firms predict that online revenues will range between $180 and $200 billion dollars in 2004. They also predict that the number of online consumers will grow at a rate of 30-50% over the next few years. These numbers alone should be enough to convince you that your business should have a website.

    Let me clarify one point: I am not saying that you should put all your efforts into selling your wares over the Internet, though if your product lends itself to easy online sales, you certainly should be considering it.

    The point to be made here is that you should at the very least have a presence on the World Wide Web so that customers, potential employees, business partners, and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

    That said, it’s not enough that you just have a website. You must have a professional looking website if you want to be taken seriously. Since many consumers now search for information online prior to making a purchase at a brick and mortar store, your website may be the first chance you have at making a good impression on a potential buyer. If your website looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

    One of the great things about the Internet is that it has leveled the playing field when it comes to competing with the big boys. As mentioned, you have one shot at making a good first impression and with a well-designed website; your little operation can project the image and professionalism of a much larger company.

    The inverse is also true. I’ve seen many big company websites that were so badly designed and hard to navig

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