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Added for You - Ken Evoy - Quiet Guru on the Edge
What Is Your Site Visitor Thinking marketing.With an online store, the visitor clicks to your site, looks around and, most of the time leaves without buying. This leaves you wondering what is going on. Unlike a retail store where you can see the visitor, ask feedback (without any commitment from the shopper) and you get an opinion quickly and to the point. This is not always easy online.There are a couple of ways to seek feedback. Surveys are one
Inventory Accuracy in 60 Days If you travel in internet marketing circles, you've no doubt heard much talk and hype about so-called gurus, thought leaders who are heralded for their vision and innovation in doing business on the Web.INTRODUCTION Do you have inventory accuracy problems? Typical symptoms:• Lots of inventory errors • Surprise backorders, unplanned shortages, "lost material" • Nobody believes the records-- numerous calls to "check" on availability • Air freight bill exceeds the national debt • Nasty financial reporting "surprises" • Lack of consensus on importance of accuracy You're probably familiar with names like Joe Vitale, Mark Joyner, Armand Morin, Mike Filsaime, and others. They are certainly internet marketing leaders and all of them have multiple products and/or books to their name. However, one of the brightest lights on the Internet that you may never have heard of is a quiet, unassuming man named Ken Evoy and he leads a company called SiteSell, with the flagship product, Site Build It (SBI). He doesn't think of himself as a guru, but thousands of home business people do. Ken Evoy is a guru on the edge for two reasons:
The Day I Learned How To Make My Own Website Was A Very Good Day ke Joe Vitale, Mark Joyner, Armand Morin, Mike Filsaime, and others. They are certainly internet marketing leaders and all of them have multiple products and/or books to their name.The day I learned how to make my own website was a big day for me. Huge.That's because long before I ever figured out how, I was still wrestling with whether I needed a website or not. Knowing full well that I not even a computer newbie (hate that word) I knew that online was where I needed to be.But then I had nightmares about having to learn all that HTML code and I lost a lot of sleep. However, one of the brightest lights on the Internet that you may never have heard of is a quiet, unassuming man named Ken Evoy and he leads a company called SiteSell, with the flagship product, Site Build It (SBI). He doesn't think of himself as a guru, but thousands of home business people do. Ken Evoy is a guru on the edge for two reasons:
Retail Shrink - Every Retailer's Dirty Little Secret ever have heard of is a quiet, unassuming man named Ken Evoy and he leads a company called SiteSell, with the flagship product, Site Build It (SBI). He doesn't think of himself as a guru, but thousands of home business people do.I want to share this staggering statistic. 1 in 12 people in the US is a shoplifter and a shoplifter will commit an average of 50 thefts before being caught. What is worse for retailers is that this represents close a 5 Billion dollar loss to shrink.I think store shrinkage is that "dirty little secret" that no one wants to talk about but everyone knows it is happening. Most people feel that it is only Ken Evoy is a guru on the edge for two reasons:
The Customer Is Always Right - Phooey on the edge for two reasons:For years I have heard the comment that ‘the customer is always right’. Baloney! There have been many times that I as a customer have operated under false assumptions, bad advice, unrealistic expectations, rumors and hearsay. I’ll bet if you think about it, that you too have not always been right as a customer.I am not suggesting you get into a tug of war with a customer about who is right or who is
Are You Taking Responsibility for Your Business? marketing.A few weeks ago we asked several work at home moms a fun question - Would you do something illegal, even if you probably wouldn't be caught?Of course, everyone said "absolutely not!". This is the response you would expect from most anyone in the work at home mom community. We have to set an example for our children, of course.However, it amazes me how often I see others involved in illegal activit
One of the latest cutting edge strategies Ken Evoy has advocated has been video marketing. Video hit the Internet a few years ago, but went mainstream for internet marketing in 2006. There are many reasons for that, but the bottom line is, video works. Video is fun, it's interactive, and it can communicate even a complex message fairly quickly. Ken Evoy was quick to recognize those facts and integrated video into Site Build It in the form of quick tours, video manuals, and more. He even ran a blockbuster "Why I Love SBI" contest for his affiliates. The contest generated 40 terrific videos that can now be used by affiliates on their websites to presell SBI. Dozens of affiliates who have used the system are finding that video sells extremely well. In fact, there are reports that conversion rates skyrocket when video is used for marketing. With Ken Evoy's Video Build It module
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