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Added for You - Building Links to Increase Traffic and Page Rank
The UK has some of the most stringent Health & Safety standards in the World. Most blue chip companies go even further than the prescribed standards to ensure the wellbeing of their employees. Yet the majority of companies employ team building providers without checking on their own policies and procedures. In effect they are handing over the wellbeing of their employees to companies who do not have the same standards as they do and in some cases companies who have no standards at all.This is not to say that these companies are purposefully dangerous but some team building providers are small or one man bands and lack the resources to have set up and run an acceptable Health & Safety policy on an ongoing basis. In my experience less than 10% of companies so much as enquire about Health & Safety and the vast majority do not even check whether event providers carry adequate insurance. This is a shocking fact and I believe that it is caused by that dangerous adversary of risk management; assumption.It is very difficult to assess the size and standard of operation of a company from their website. Companies may look like an International operator with hundreds of employees when in fact they are a one man band trading from a spare bedroom. It is essential that those booking events ask for reassurance in the form of copies of insurance cover documents,
Also, if you visit the Guestbook of a relevant site you can also leave your website address there. BUT PLEASE ONLY IF IT IS A RELEVANT SITE!
Article writing as a technique for building links and traffic is a less obvious area which a lot of people don?¦t know about or understand.
Presumably you are an expert in your area - or at least have useful information to share with others. So write an article! Not sure if you can? Well, start with the content of your site as a basis - you may already find you have done the hard work. Can?¦t think of a subject? Well think laterally again. If you are selling artistic candles, for example, what about an article about the history of candle making? If you think hard enough there probably is something you can write about! You made need to do a little research, but articles will really help build your traffic and ranking. (And of course you can use them as content on your own site!)
Articles do not need to be le
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location... or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with the most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions).So now you begin the task of clicking one by one on these links to find the information or service you need. You may go through page one to find what you are searching for, you may go through all of page two, but did you get to the website on page 10? If you are shaking your head No (who has that kind of time?) then you have realized how important LOCATION LOCATION LOCATION is to your website. We need to get your site located on the first page.The quick and easy answer to this problem is of course PPC (Pay Per Click Advertising such as Google Adwords or Overture). But this is not the smartest way to solve your problem and the cost can put my small business owners of out business. We have found that most website owners state their largest expense is advertising. Imagine if you co
1 Search Engine Optimisation or SEO is only one way of getting the search engines to pick up that you are there. Something else that you must not neglect if you want your website to be noticed is obtaining links.
2 Your website is offering a service to your visitors - links provide them with other sites of interest which they may want to visit. Although the retail industry might say they want people to stay on their site, rather than going anywhere else, carefully chosen links may be able to get people even more interested in the product you are selling! You may have to think laterally!
In the eyes of a search engine there definitely seem to be good links and bad links. Good links will get you higher up the page rankings and onto the top of the listings, bad links at best will be ignored and at worst could actually could against you and your site be listed much lower.
- A good link is one from a site which has high relevance to yours, and which is has a good page rank.
- A bad link is one from an obvious link farm, and has no contextual links to your sites.
Before we go further, lets talk a little bit about page rank. Page rank is the ranking that Google gives to website pages and shows their importance as Google sees it. The Google Toolbar, which can be obtained from http://toolbar.google.com for free, is a useful tool as it can display the page rank of any web page you are looking at. The page rank (or PR) of a site ranges from 0 to 10 - 0 is where you start, 10 would be exceptional! Although Google keeps the algorithms for working out PR very close to their chests, the progression through the numbers is probably on a logarithmic scale - that is, a site ranking 2 is many times more important than that ranking 1, not just 1 point.
When you are link building you should be trying to get links to your site from sites with a higher page rank than yours. Links from sites with good PR will immediately signal to the search engines that yours is a site worth indexing! The more links the better!
So should you only link with sites with higher PR? Well, if everyone practised this the chances of you getting any links for your embryonic site would be zero! A site may be 0 today, but that site may also be working hard to increase its rankings and you may benefit from their progress. Also, do remember your human visitors, a site may be useful to them, even if not for your purpose of increasing your rankings! So golden rules to remember:
„??n?nAim to get links from high ranking pages
„??n?nPut up links from any site which has high relevance to yours.
First think of sites which it would be useful for your visitors to be able to go to from your site. For example, if you are a specialist site, are there some national organisations that promote your sport, hobby or industry? Your first step will be to email these organisations and ask if you can have reciprocal links with them.
Now this may a little bit of a David and Goliath situation, and many people feel put off because they think their new immature website is far too small. You may not get any response to your emails, you may get a response refusing you, but you may find a national organisation with good page ranking agrees to link to you! Be very pleased with this!
Immediately someone agrees to have a reciprocal link with you, put up their link on your website - just in case they decide to check!
Now, think again about your customers or visitors - even if the big organisations have refused to put a link to you on their site, it may still be useful to put a link to them on yours for your visitors?¦ information. Always remember the whole goal of getting website traffic is to get and keep loyal customers or visitors - not just to attract search engine bots!
Now the hard work starts. Search the web for sites on the same subject matter as yours, but which are obviously NOT competitors. Keeping an eye on the Google Toolbar look for sites which have a better page rank than yours - ideally the websites you are looking for will be ranked about 4 or 5 (higher ranking sites may be a bit snobbish towards novice sites).
What about people who supply goods and services to you - can they link to yours? What about customers? Try and think outside of the box here - if you have a sporting site how about a link to a local photographer?
Sometimes you can do good research away from the computer (yes, you can turn it off sometimes!). Trade magazines are often a good start - write to any email addresses and ask for a reciprocal link. You may find even if they do not have a links page already they may decide to add one! It never hurts to ask!
When you are looking at websites check that they have a links page. If they do you may find there is a form on which you can submit the details on your website asking to be added to their links page or a suggest site add new link button so that it is simple to add your site. You may need to email a website if they don't seem to be canvassing links. Don?¦t be too put off if there isn?¦t a relevant category for them to list your site in - they can always add more categories. If you don't ask you don't get! If you do ask - you may well succeed!
So don?¦t be worried about emailing and asking for reciprocal links - but do make sure you put up the links you promise! This may lead you to think a little about your site - some people don?¦t want to have their link at the end of a very long page. You should consider rotating banners so you can display more links, but keep the page simple. You make also need to restrict non relevant links.
If you know your subject show it! And one of the best ways is to join a forum. When posting or answering a topic on the forum always use a signature with your website address on it - if the forum users like what they read about you they will click on the ljnk to visit your website, and hey presto - you have more links coming into your site! If your hosting company has a user forum, there may well be a section where you can showcase your new site - if so, you will get a number of visits through this. Lovely links for search engines and fodder for the link spiders!
Also, if you visit the Guestbook of a relevant site you can also leave your website address there. BUT PLEASE ONLY IF IT IS A RELEVANT SITE!
Article writing as a technique for building links and traffic is a less obvious area which a lot of people don?¦t know about or understand.
Presumably you are an expert in your area - or at least have useful information to share with others. So write an article! Not sure if you can? Well, start with the content of your site as a basis - you may already find you have done the hard work. Can?¦t think of a subject? Well think laterally again. If you are selling artistic candles, for example, what about an article about the history of candle making? If you think hard enough there probably is something you can write about! You made need to do a little research, but articles will really help build your traffic and ranking. (And of course you can use them as content on your own site!)
Articles do not need to be len
Many people believe that adding AdSense makes your website look cheap and less convincing. Yet others who put up new sites say that the Search Engines give too much credit to older websites, many of which have no new pages on them and have not been upgraded in years, thus they are now littering the Internet. The debate rages on.In all this debate few can deny that many new websites have popped up that have irrelevant information on them and their sole purpose is to generate money from AdSense or click ads. Perhaps we should hold off on condemning older websites, which may not have been upgraded in a while, because many are excellent places to find answers to questions.Indeed claiming that older websites are of no value because they have not been upgraded is the same as saying that older content, older articles and historical information on a website would be litter "Unless they had AdSense" next to them? Obviously that makes no sense. Does AdSense Make Your Website Look Cheap?Well, the monetization of websites assumes that the trickle money coming in "Turns you on!" and that such money is more than whatever business you are in or may be in, in the future. No one can doubt that AdSense cheapens a website, makes it look like a commercial if it is not done very professionally and this is perceived by
When you are link building you should be trying to get links to your site from sites with a higher page rank than yours. Links from sites with good PR will immediately signal to the search engines that yours is a site worth indexing! The more links the better!
So should you only link with sites with higher PR? Well, if everyone practised this the chances of you getting any links for your embryonic site would be zero! A site may be 0 today, but that site may also be working hard to increase its rankings and you may benefit from their progress. Also, do remember your human visitors, a site may be useful to them, even if not for your purpose of increasing your rankings! So golden rules to remember:
„??n?nAim to get links from high ranking pages
„??n?nPut up links from any site which has high relevance to yours.
First think of sites which it would be useful for your visitors to be able to go to from your site. For example, if you are a specialist site, are there some national organisations that promote your sport, hobby or industry? Your first step will be to email these organisations and ask if you can have reciprocal links with them.
Now this may a little bit of a David and Goliath situation, and many people feel put off because they think their new immature website is far too small. You may not get any response to your emails, you may get a response refusing you, but you may find a national organisation with good page ranking agrees to link to you! Be very pleased with this!
Immediately someone agrees to have a reciprocal link with you, put up their link on your website - just in case they decide to check!
Now, think again about your customers or visitors - even if the big organisations have refused to put a link to you on their site, it may still be useful to put a link to them on yours for your visitors?¦ information. Always remember the whole goal of getting website traffic is to get and keep loyal customers or visitors - not just to attract search engine bots!
Now the hard work starts. Search the web for sites on the same subject matter as yours, but which are obviously NOT competitors. Keeping an eye on the Google Toolbar look for sites which have a better page rank than yours - ideally the websites you are looking for will be ranked about 4 or 5 (higher ranking sites may be a bit snobbish towards novice sites).
What about people who supply goods and services to you - can they link to yours? What about customers? Try and think outside of the box here - if you have a sporting site how about a link to a local photographer?
Sometimes you can do good research away from the computer (yes, you can turn it off sometimes!). Trade magazines are often a good start - write to any email addresses and ask for a reciprocal link. You may find even if they do not have a links page already they may decide to add one! It never hurts to ask!
When you are looking at websites check that they have a links page. If they do you may find there is a form on which you can submit the details on your website asking to be added to their links page or a suggest site add new link button so that it is simple to add your site. You may need to email a website if they don't seem to be canvassing links. Don?¦t be too put off if there isn?¦t a relevant category for them to list your site in - they can always add more categories. If you don't ask you don't get! If you do ask - you may well succeed!
So don?¦t be worried about emailing and asking for reciprocal links - but do make sure you put up the links you promise! This may lead you to think a little about your site - some people don?¦t want to have their link at the end of a very long page. You should consider rotating banners so you can display more links, but keep the page simple. You make also need to restrict non relevant links.
If you know your subject show it! And one of the best ways is to join a forum. When posting or answering a topic on the forum always use a signature with your website address on it - if the forum users like what they read about you they will click on the ljnk to visit your website, and hey presto - you have more links coming into your site! If your hosting company has a user forum, there may well be a section where you can showcase your new site - if so, you will get a number of visits through this. Lovely links for search engines and fodder for the link spiders!
Also, if you visit the Guestbook of a relevant site you can also leave your website address there. BUT PLEASE ONLY IF IT IS A RELEVANT SITE!
Article writing as a technique for building links and traffic is a less obvious area which a lot of people don?¦t know about or understand.
Presumably you are an expert in your area - or at least have useful information to share with others. So write an article! Not sure if you can? Well, start with the content of your site as a basis - you may already find you have done the hard work. Can?¦t think of a subject? Well think laterally again. If you are selling artistic candles, for example, what about an article about the history of candle making? If you think hard enough there probably is something you can write about! You made need to do a little research, but articles will really help build your traffic and ranking. (And of course you can use them as content on your own site!)
Articles do not need to be le
The other night I was watching The Big Idea With Donny Deutsch and he had on some fascinating guests- teenage millionaires. Their stories were truly inspiring. What struck me most was that I noticed some common themes that were easy to understand that everyone can use to achieve more success with ebooks or any business. And, if an 8 year old can implement so can you!But, before I relay their stories I want to point out that all of them were boys and I think that really says something about the way boys and girls are socialized in this country. I think it’s important to figure out why boys are getting it and girls aren’t and start finding a way to include the girls too!But here are the 5 lessons:Number 1. They were highly motivated. They had some deep desire that drove them to pursue making money. In one case the boy’s family was very poor and the mother was very ill. He had very few resources or role models but it didn’t stop him from becoming a millionaire! He just knew that he had to help his mother.In another case, the boy started his first business at the ripe old age of 8! And by high school he was making $50,000 a year. What motivated him was the realization that by creating an income for himself he would be independent even though he was just a kid. His conviction crystallized when he decided that he wanted to com
Now this may a little bit of a David and Goliath situation, and many people feel put off because they think their new immature website is far too small. You may not get any response to your emails, you may get a response refusing you, but you may find a national organisation with good page ranking agrees to link to you! Be very pleased with this!
Immediately someone agrees to have a reciprocal link with you, put up their link on your website - just in case they decide to check!
Now, think again about your customers or visitors - even if the big organisations have refused to put a link to you on their site, it may still be useful to put a link to them on yours for your visitors?¦ information. Always remember the whole goal of getting website traffic is to get and keep loyal customers or visitors - not just to attract search engine bots!
Now the hard work starts. Search the web for sites on the same subject matter as yours, but which are obviously NOT competitors. Keeping an eye on the Google Toolbar look for sites which have a better page rank than yours - ideally the websites you are looking for will be ranked about 4 or 5 (higher ranking sites may be a bit snobbish towards novice sites).
What about people who supply goods and services to you - can they link to yours? What about customers? Try and think outside of the box here - if you have a sporting site how about a link to a local photographer?
Sometimes you can do good research away from the computer (yes, you can turn it off sometimes!). Trade magazines are often a good start - write to any email addresses and ask for a reciprocal link. You may find even if they do not have a links page already they may decide to add one! It never hurts to ask!
When you are looking at websites check that they have a links page. If they do you may find there is a form on which you can submit the details on your website asking to be added to their links page or a suggest site add new link button so that it is simple to add your site. You may need to email a website if they don't seem to be canvassing links. Don?¦t be too put off if there isn?¦t a relevant category for them to list your site in - they can always add more categories. If you don't ask you don't get! If you do ask - you may well succeed!
So don?¦t be worried about emailing and asking for reciprocal links - but do make sure you put up the links you promise! This may lead you to think a little about your site - some people don?¦t want to have their link at the end of a very long page. You should consider rotating banners so you can display more links, but keep the page simple. You make also need to restrict non relevant links.
If you know your subject show it! And one of the best ways is to join a forum. When posting or answering a topic on the forum always use a signature with your website address on it - if the forum users like what they read about you they will click on the ljnk to visit your website, and hey presto - you have more links coming into your site! If your hosting company has a user forum, there may well be a section where you can showcase your new site - if so, you will get a number of visits through this. Lovely links for search engines and fodder for the link spiders!
Also, if you visit the Guestbook of a relevant site you can also leave your website address there. BUT PLEASE ONLY IF IT IS A RELEVANT SITE!
Article writing as a technique for building links and traffic is a less obvious area which a lot of people don?¦t know about or understand.
Presumably you are an expert in your area - or at least have useful information to share with others. So write an article! Not sure if you can? Well, start with the content of your site as a basis - you may already find you have done the hard work. Can?¦t think of a subject? Well think laterally again. If you are selling artistic candles, for example, what about an article about the history of candle making? If you think hard enough there probably is something you can write about! You made need to do a little research, but articles will really help build your traffic and ranking. (And of course you can use them as content on your own site!)
Articles do not need to be le
Affiliate - the buzz word of the internet. But what is an affiliate? Why would you choose to become one? How do you make money? Is there a capital outlay to become an affiliate?Lets start at the beginning - I want you to seriously consider these questions before reading on.1. Are you looking for another way to earn money?2. Are you willing to spend a minimum of 1 hour a day on the computer?3. Are you willing to learn?If you answered yes to one or more of these questions you need to understand affiliate marketing.What I am going to do is give you information in layman's terms so those who are not big on using the computer can understand.Affiliates are simply businesses or individuals who associate themselves with other business that provide goods or services.If this sounds too simple a concept for you maybe you have been looking too hard for a business opportunity.Let me simplify it for you. Lets say you own a traditional retail outlet. to ensure stock you have to pay a wholesale price for goods to resell to others for a profit. The problem with this is you have had to pay up front for the goods and run a risk of not selling all products purchased.An affiliate on the other hand could be classified as an online retailer. Instead of purchasing products and services up front an affiliate offers
Sometimes you can do good research away from the computer (yes, you can turn it off sometimes!). Trade magazines are often a good start - write to any email addresses and ask for a reciprocal link. You may find even if they do not have a links page already they may decide to add one! It never hurts to ask!
When you are looking at websites check that they have a links page. If they do you may find there is a form on which you can submit the details on your website asking to be added to their links page or a suggest site add new link button so that it is simple to add your site. You may need to email a website if they don't seem to be canvassing links. Don?¦t be too put off if there isn?¦t a relevant category for them to list your site in - they can always add more categories. If you don't ask you don't get! If you do ask - you may well succeed!
So don?¦t be worried about emailing and asking for reciprocal links - but do make sure you put up the links you promise! This may lead you to think a little about your site - some people don?¦t want to have their link at the end of a very long page. You should consider rotating banners so you can display more links, but keep the page simple. You make also need to restrict non relevant links.
If you know your subject show it! And one of the best ways is to join a forum. When posting or answering a topic on the forum always use a signature with your website address on it - if the forum users like what they read about you they will click on the ljnk to visit your website, and hey presto - you have more links coming into your site! If your hosting company has a user forum, there may well be a section where you can showcase your new site - if so, you will get a number of visits through this. Lovely links for search engines and fodder for the link spiders!
Also, if you visit the Guestbook of a relevant site you can also leave your website address there. BUT PLEASE ONLY IF IT IS A RELEVANT SITE!
Article writing as a technique for building links and traffic is a less obvious area which a lot of people don?¦t know about or understand.
Presumably you are an expert in your area - or at least have useful information to share with others. So write an article! Not sure if you can? Well, start with the content of your site as a basis - you may already find you have done the hard work. Can?¦t think of a subject? Well think laterally again. If you are selling artistic candles, for example, what about an article about the history of candle making? If you think hard enough there probably is something you can write about! You made need to do a little research, but articles will really help build your traffic and ranking. (And of course you can use them as content on your own site!)
Articles do not need to be le
Giving a good PowerPoint presentation is a tough job, but getting the audience involved in it is even harder! It is only through some tactics and methods, can you get the audience to get involved in your PowerPoint presentation. So try them out and see the effects!The first and foremost thing to remember when making a presentation is to make the audience engaged and listen to you by asking them good questions. Make it a point to ask the audience a challenging question in the middle of the presentation, and wait for the response. If someone calls out an answer, repeat it for other’s benefitsTry getting more than one response, as this really wakes up an audience, and makes them more focused on your presentation. If at all you come into a speaking situation wherein the audience has been lulled into a passive state by some previous presentation, you can create an immediate impact by starting some interesting question. You could ask them a question like how many people drive more than ten miles to work everyday, if you are starting a presentation on telecommuting.If you ask a question, always make sure to raise your own hand to encourage a response of a show of hands. Another thing to remember to get the audience involved in the presentation is to make sure you give your presentation in their language. Meaning, it is better to use simple words
Also, if you visit the Guestbook of a relevant site you can also leave your website address there. BUT PLEASE ONLY IF IT IS A RELEVANT SITE!
Article writing as a technique for building links and traffic is a less obvious area which a lot of people don?¦t know about or understand.
Presumably you are an expert in your area - or at least have useful information to share with others. So write an article! Not sure if you can? Well, start with the content of your site as a basis - you may already find you have done the hard work. Can?¦t think of a subject? Well think laterally again. If you are selling artistic candles, for example, what about an article about the history of candle making? If you think hard enough there probably is something you can write about! You made need to do a little research, but articles will really help build your traffic and ranking. (And of course you can use them as content on your own site!)
Articles do not need to be lengthy - in fact shorter is better. Probably no more than 600 to 1000 words. What you want to do in your article is write about something related to your site.
Now there are a number of websites that you will publish your article for you. Other websites can use your article for free, but they HAVE to include the author details - which off course means your website details. People using your article will form links back to your site - the more different sites using it, the better the links!
Better still you can submit your article to any number of article sites. Ezine Articles is one of the biggest, but any search on Google will reveal a number of others.
Now, no one can pretend that this is an easy activity - it does take time. No one is going to use your article if it is not well thought out and tells them something new. It must not be boring either. But article submission is a really excellent way of improving your website?¦s position in the search engines, and should not be ignored.
Of course articles are also important resources for Webmasters in another way - free content for your site! There are sites out there which cater for an amazing number of subjects, and in themselves can be very useful and informative! Free articles for web designing, for example, can bring you other hints and tips for making the best of your website.
If you use an article you must put on the full author?¦s bio and a link back to their site. But the benefit to you is ready made content hopefully keyword rich which will attract the search engine bots like bees to honey!
Web rings are another way of building links - again, check the page rank of the web ring you are joining. Web rings give you links, and also provide your human visitors with other sites of interest which they may wish to visit.
Let?¦s face it - website design and publishing is actually a lot harder work that you probably first thought when you started designing your home page. But there is nothing more demoralising that having designed a wonderful site which you are extremely proud of - only to find you have no visitors at all!
You probably do want to spend all of your time fine tuning your existing pages, and putting up new ones, and anything which drags you away from this will be resented, but if you want a successful website link building is something which has to be done.
The best advice is to put one day a week aside for what we should call your marketing activities. Link building, along with SEO, are activities are extremely tedious. Build SEO into the way you construct your pages from the beginning (or in other words, consider not only the impact on the human eye as you design your page, but consider the spiders and bots at the same time!). And use your day a week to build links.
A tip from experienced developers in this area is not to aim to get hundreds of links in a short space of time - this will again make the search engines suspicious. Instead just aim to get one quality link at least once a month.
Website marketing is not a short sprint - it is more like a marathon. Many will start the race, but a large number will fall beside the wayside. But if you acknowledge it will be hard work and keep slogging away you will get to the end. There will come a time when you will receive a request from a reputable, well ranked website, asking for a reciprocal link from you! That may not be the end, but be assured that will give you a real buzz, and you will know then that most of your hard work will have been worth it!
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