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Added for You - Selecting a Web Content Management Product
The Web is an open scene for a Global audience. You buy online, communicate, socialize, study, and have fun. You search for information, you compare, you think and you make a decision. You have access to that book you need faster than offline, you can make better purchasing decisions, and you can even become famous in a matter of days: all you need is a good story, a “digg” and… that’s it!Online branding is indeed a challenging process, because, guess what: you are not the only one doing it. At the same time, as you “consoli
- What are the creation/submission vehicles e.g., via an Office application, HTML/File upload, WYSIWYG, etc.
- Are there templates to force content managers to adhere to a common content structure (e.g. all posts must have a title, sub-title, body, and who to contact fields)
Presentation customization
- Extensive presentation customization capabilities?
- Extensive support for CSS integration?
- Ability to create presentation templates which can then be re-used for different content types? How to Make Money From Freebie SeekersSo you want to take a look at a real Web Content Management (WCM) product. How do you go about evaluating all the different products and vendors? What should you be looking for in a WCM package? Is it better to build your own, buy or use Open Source?
There's a common misconception that people who search for free stuff online are not good prospects as customers. While that may be true in many cases, that doesn't mean they can't help you make money.We're going to discuss how you can make money from these freebie seekers by not selling them any products.You're going to send these people to companies which will pay you for each lead you send them.These pay per lead companies will pay you each time you send them a visitor who does one of a few things:<The best way to answer this question is to compare the products on an apples to apples basis. You can do this objectively by building a product evaluation matrix based upon your specific needs. The first column can list out the functionality categories (e.g. Security). The second column can be the specific needs (e.g. integrates with Active Directory for roles and authorization) under each of the categories. The next columns would be your products, one per column for each product you want to consider. For each product then you would give a rating (1 to 10 scale) on each specific need.
You can then add a column for weighting each specific need, or do this at the topic level. For example, flexible workflow may be much more important to you than your ability to customize the presentation. You can then add some more columns to calculate the weighting against the rating to arrive at a realistic assessment number for each product on each of your organization's specific needs. Sum these all up per product to arrive at a total product assessment score.
Of course, you can't forget to check customer references, or if it's an open source product, go dig around some sites which are using the tool already.
Below is a list of some topics/specific needs which may apply for you. At a minimum, these should provoke some thought on your part as far as what you are looking for in a WCM product and give you a good start on your product evaluation matrix.
Workflow
- Support for multiple workflow models?
- Complex workflows (parallel and serial)?
- Role/Group integration with flows?
- Ability to create workflow templates for re-use with different content types?
Security
- Will the product integrate with your security architecture?
- Do you require security for content submission?
- Do you require security for content consumption?
- Is there support for roles and groups? How is this implemented and managed in the product?
Content submission
- What are the creation/submission vehicles e.g., via an Office application, HTML/File upload, WYSIWYG, etc.
- Are there templates to force content managers to adhere to a common content structure (e.g. all posts must have a title, sub-title, body, and who to contact fields)
Presentation customization
- Extensive presentation customization capabilities?
- Extensive support for CSS integration?
- Ability to create presentation templates which can then be re-used for different content types? <Traffic Seeking Marketer On The Loose!!
As a new SFIMG affiliate in 2003, I sent a press release to a dozen Southside Virginia small town newspapers, thinking to focus on school fund raising ideas. (SFIMG products are nutritionals, home maintenance supplies, pet care products, and internet access products.)I've found three WORKING affiliates so far.Earlier, as a Realtor in Birmingham, Alabama, I placed my office telephone number on my car doors...got a serious sale...and several prospects.Now, about online marketing...here are my latest ideas....with Active Directory for roles and authorization) under each of the categories. The next columns would be your products, one per column for each product you want to consider. For each product then you would give a rating (1 to 10 scale) on each specific need.You can then add a column for weighting each specific need, or do this at the topic level. For example, flexible workflow may be much more important to you than your ability to customize the presentation. You can then add some more columns to calculate the weighting against the rating to arrive at a realistic assessment number for each product on each of your organization's specific needs. Sum these all up per product to arrive at a total product assessment score.
Of course, you can't forget to check customer references, or if it's an open source product, go dig around some sites which are using the tool already.
Below is a list of some topics/specific needs which may apply for you. At a minimum, these should provoke some thought on your part as far as what you are looking for in a WCM product and give you a good start on your product evaluation matrix.
Workflow
- Support for multiple workflow models?
- Complex workflows (parallel and serial)?
- Role/Group integration with flows?
- Ability to create workflow templates for re-use with different content types?
Security
- Will the product integrate with your security architecture?
- Do you require security for content submission?
- Do you require security for content consumption?
- Is there support for roles and groups? How is this implemented and managed in the product?
Content submission
- What are the creation/submission vehicles e.g., via an Office application, HTML/File upload, WYSIWYG, etc.
- Are there templates to force content managers to adhere to a common content structure (e.g. all posts must have a title, sub-title, body, and who to contact fields)
Presentation customization
- Extensive presentation customization capabilities?
- Extensive support for CSS integration?
- Ability to create presentation templates which can then be re-used for different content types? Small Companies: Surviving When Someone Quitsnumber for each product on each of your organization's specific needs. Sum these all up per product to arrive at a total product assessment score.
I’ve had a lot of jobs – receptionist, day care worker, world famous super model – and I’ve worked for companies of all sizes, those big enough to fill a sky scraper to those small enough to nearly fit inside the pocket of a business suit. Like anything, working for either size company has its pluses and negatives, but in my experience, small companies win hands down; I have a bumper sticker on my non-company car that says, “My small company can beat up your large one.” It seems that small companies involve far less poliOf course, you can't forget to check customer references, or if it's an open source product, go dig around some sites which are using the tool already.
Below is a list of some topics/specific needs which may apply for you. At a minimum, these should provoke some thought on your part as far as what you are looking for in a WCM product and give you a good start on your product evaluation matrix.
Workflow
- Support for multiple workflow models?
- Complex workflows (parallel and serial)?
- Role/Group integration with flows?
- Ability to create workflow templates for re-use with different content types?
Security
- Will the product integrate with your security architecture?
- Do you require security for content submission?
- Do you require security for content consumption?
- Is there support for roles and groups? How is this implemented and managed in the product?
Content submission
- What are the creation/submission vehicles e.g., via an Office application, HTML/File upload, WYSIWYG, etc.
- Are there templates to force content managers to adhere to a common content structure (e.g. all posts must have a title, sub-title, body, and who to contact fields)
Presentation customization
- Extensive presentation customization capabilities?
- Extensive support for CSS integration?
- Ability to create presentation templates which can then be re-used for different content types? Spot Potential Direct Mail Donors Using the 3 Cs of Fundraising Acquisition Lettersli>Support for multiple workflow models?
What does an ideal new direct mail donor look like? How can you spot one in a crowd? Or in a list of potential donors? Look for the 3 Cs.CapacityThe most important measure is a potential donor’s capacity to give. Some development officers trip here, concentrating their energy on wealthy donors. But in direct mail fundraising, the majority of gifts are small. Donors don’t have to be wealthy, just willing. That’s the beauty of appealing for funds through the mail.So look for people who are - Complex workflows (parallel and serial)?
- Role/Group integration with flows?
- Ability to create workflow templates for re-use with different content types?
Security
- Will the product integrate with your security architecture?
- Do you require security for content submission?
- Do you require security for content consumption?
- Is there support for roles and groups? How is this implemented and managed in the product?
Content submission
- What are the creation/submission vehicles e.g., via an Office application, HTML/File upload, WYSIWYG, etc.
- Are there templates to force content managers to adhere to a common content structure (e.g. all posts must have a title, sub-title, body, and who to contact fields)
Presentation customization
- Extensive presentation customization capabilities?
- Extensive support for CSS integration?
- Ability to create presentation templates which can then be re-used for different content types? Embrace Your Differences - Promote Thattent submission
“Absolutely, Positively, Overnight, Guaranteed”“Reach out and touch someone”“VISA: It's everywhere you want to be”All memorable promotional slogans, right? But how did these tiny phrases work for these BIG companies, to help position and promote their service? That’s the real question.Federal Express was perceived as just another shipping company. But they were very smart: they did market research. And what they found was that most shippers were not on time, and did not have viable tracking systems. Cust- What are the creation/submission vehicles e.g., via an Office application, HTML/File upload, WYSIWYG, etc.
- Are there templates to force content managers to adhere to a common content structure (e.g. all posts must have a title, sub-title, body, and who to contact fields)
Presentation customization
- Extensive presentation customization capabilities?
- Extensive support for CSS integration?
- Ability to create presentation templates which can then be re-used for different content types?
- End-user creation of presentation templates or does it require a developer?
Integration with search
- Does the product provide its own search engine?
- Or, will it effectively integrate with your current (or planned search engine)?
- Security integration with search (i.e. a user can only see search results for what he/she has access to view)
Common document management functionality
- Versioning
- Expiration
- Metadata
- Check-in/Check-out
- Collaborative authoring
- Content history tracking
Architecture
- If your organization uses Web Services or has an established Service Oriented Architecture, you may demand the product can expose content through Web Services so other applications can present content.
- Portal integration (e.g., JSR168 support, WSRP support, etc.)
- Open and documented API available?
Cost
- Acquisition
- Maintenance
- Technical staffing to support (check with customer references)
Administration interface
- Robust yet easy to use?
- Complete control of all content in the lifecycle?
- Role/group management
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