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Added for You - Eco-Friendly Credit Cards - Ethical Opportunity Or Cash Cow For Banks?
While there exist several useful definitions of motivation, for our purposes we will define it as an individual’s desire to do something based upon a need. When a person is confronted with a need (either perceived or actual), he or she usually is motivated to perform specific actions for some sort of gratification. Once a particular need has been satisfied, the motivation to continue the actions diminishes and remains at “zero level” until the need arises again. In order to fully appreciate this phenomenon, we must further examine motiv
The most important, yet overlooked aspect of marketing is an actual written marketing plan A business simply cannot succeed without marketing. Whether you are a one person business or have 50 employees, you simply must have a marketing plan to succeed.Just as a business plan is a blue print for the overall success of your business, your marketing plan is the blueprint for your marketing success. Marketing without having a clear and user-friendly marketing strategy is like stringing beads without tying a knot at the end of the s
Financial-services firms are the latest businesses to show a keen interest in the environment, with several banks now launching ‘green’ credit cards. Barclaycard, for instance, is introducing its ‘Breathe’ credit card in the summer. Made from PETG - a recyclable and more environmentally friendly alternative to the usual PVC - use of the card will also help generate funds for carbon-reduction projects. In the first year of its launch, Barclaycard has promised to donate ?1m to environmental initiatives, with 50% of its profits from the card going to green causes thereafter. In addit
A reporter's job is to get the most accurate and interesting story he or she can. Whether journalists make you look good or bad in the process is inconsequential to them – their loyalty is to their story, and their goal is to elicit the most dramatic quotes possible from you.This is not to suggest that you should view every encounter with reporters as adversarial. In fact, most interviews are quite straightforward. But a good journalist will try to steer you “off message." He or she will use well-established tricks of the trade t
Financial-services firms are the latest businesses to show a keen interest in the environment, with several banks now launching ‘green’ credit cards. Barclaycard, for instance, is introducing its ‘Breathe’ credit card in the summer. Made from PETG - a recyclable and more environmentally friendly alternative to the usual PVC - use of the card will also help generate funds for carbon-reduction projects. In the first year of its launch, Barclaycard has promised to donate ?1m to environmental initiatives, with 50% of its profits from the card going to green causes thereafter. In addi
We all know that web sites have become standard marketing procedure for most businesses today. Whether they are used to sell products, educate potential customers, distribute products or services, or communicate with customers, web sites have really become necessary for businesses.So if you have created a web site for your business, make sure you are using it to your fullest advantage. Here are three ways to avoid some common mistakes that many web sites make:1. Pay Attention to Design, Content, and Capture.Make sur
Real estate trade is actually benefiting the new technology nowadays that makes the world economy smaller. With the beginning of automation and also computerization, now the buying, selling and even advertising real estate are so easy, it’s actually just a click of the mouse, that’s it. Ads and print are not the only means to advertise your business; Internet is actually a great key to advertise your real estate business.Heaps of surfers these days know how to use search engines such as Google, Yahoo, AltaVista, search.com and a
Giving gifts is an incomparable scheme, the goal of that is to bring a smile to the person who will receive the gift. In turn, it leaves a lasting impression on the person that tells how much you value him or her. No wonder why people values the idea of giving and receiving gifts. In reality, gifts are symbols of one’s point of view and feelings towards the other person. They embody our family whenever we are away from our loved ones; our friends back home whenever we pass by the memories of yesteryears, and one’s treasured person when
Other banks are keen to compete. Virgin Money is also developing a green card, which it claims outdoes Barclaycard because it is bio-degradable rather then merely easily recyclable. The Co-operative bank has also long offered a range of affinity credit cards. With its Greenpeace card, for instance, the bank promises to donate ?15 when you open the account, plus 25p for every ?1 you spend on the card and 25p for every ?100 you transfer to the card.
It all sounds very nicely in tune with current concerns over climate change. But it seems unlikely that a bank would go gre
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