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Added for You - Your Dispatcher is Your Future
ACH or Credit Cards was getting 3200 miles per week and home every weekend while the other person was getting 1800 miles per week and only allowed to go home every other weekend.Most businesses accept credit cards and consider the process fees a cost of doing business. However by implementing an ACH payment system you can realize dramatic savings and increase sales.ACH refers to the Automated Clearing House and generically means moving money electronically to and from checking and savings accounts. An example would be a check by phone or taking recurring payments directly from a checking account.The MAJOR difference between ACH and credit card processing is that a credit card transaction “captures” the merchant’s funds from the consumer and essentially guarantees payment. An ACH transaction is a request to transfer funds. The transaction may reject for several reasons with the most common being NSF (non sufficient funds) or a closed account. The funds are not guaranteed.It is the guarantee piece that allows the credit card company to charge a percentage of the transaction to cover the risks Nobody will have more of an influence on your success as a driver than your dispatcher. He or she can be your best friend, worst enemy, or anything in between, sometimes all in the same DAY!!! Of c Parity Busters When it comes to a driver's success throughout his or her career there will always be one factor that will stand out time and time again above all else...more important than the equipment you drive, more important than the freight you haul, and even more important than the company you were working for. The biggest factor in the level of success and happiness a driver will find will without a doubt be your dispatcher. Everything in trucking begins and ends right here....with dispatch.In reality, your company’s products and/or services are very likely perceived by the marketplace as a commodity. In many cases where you’ve won market share, it is likely due to the fact that your account managers were better networked or better liked, were more persistent, or your main competitors simply blew the account, handing you the business. Unfortunately, these scenarios are the exception. The rule is that it can take some dumb luck, and a great deal of time, too.Everything today seems to be moving faster. And that means that even when you develop new products or services, competition is responding more quickly. So, how do you differentiate in this environment of parity? Below are some initiatives in which companies can invest to differentiate their product/service from their competitors, improve their positioning and steal market share by capitalizing on real and perceived strategic, tactical, and cultural advantage.The Parity Busters Depending on whom you ask, dispatchers can go by many names. If you ask someone in middle management in a large company they may call them fleet managers, distribution specialists, driver managers, and other wonderful titles. They'll smile and say how these people are the backbone of the company and their knowledge, dedication, expertise, and heartfelt appreciation for the hard work their drivers put in has made their company grow into the industry leader it is today. If you ask experienced drivers about their dispatchers they may agree wholeheartedly with the middle manager's view. Or they may describe them more along the lines of being the most, “idiotic son of a @&%(# I ever knew. That $&^@ is so %*#& $&^@ stupid I'd like to shove his $&$*@ in a $&@*# volcano!” I can't tell you how many times I've met up with drivers on the road that had the same dispatcher that I had and we had completely opposite opinions of that person. Maybe I was getting 3200 miles per week and home every weekend while the other person was getting 1800 miles per week and only allowed to go home every other weekend. Nobody will have more of an influence on your success as a driver than your dispatcher. He or she can be your best friend, worst enemy, or anything in between, sometimes all in the same DAY!!! Of co Electronic Date Stamps driver will find will without a doubt be your dispatcher. Everything in trucking begins and ends right here....with dispatch.Manual date stamps are adequate for marking date in years and months. However using manual date stamps for marking date in months, days, hours, and minutes is problematic. Further, manual date stamps require rotation of bands and pre-checking of the positioned date on a waste paper. This is necessary because embossed numbers do not resemble normal numbers. Electronic date stamps are designed to overcome such drawbacks.Electronic date stamps comprise of electronic control unit, interface connector and date stamps. Date stamps come with choice of year, month, day, hour, and five-minute intervals. Date stamps are connected with an interface connector, which in turn is connected to an electronic control unit that enables programming of the date stamps. Electronic date stamps can also be networked with production machinery for facilitating effective monitoring. Access to electronic date stamps can be restricted by password protecting the controller. Additiona Depending on whom you ask, dispatchers can go by many names. If you ask someone in middle management in a large company they may call them fleet managers, distribution specialists, driver managers, and other wonderful titles. They'll smile and say how these people are the backbone of the company and their knowledge, dedication, expertise, and heartfelt appreciation for the hard work their drivers put in has made their company grow into the industry leader it is today. If you ask experienced drivers about their dispatchers they may agree wholeheartedly with the middle manager's view. Or they may describe them more along the lines of being the most, “idiotic son of a @&%(# I ever knew. That $&^@ is so %*#& $&^@ stupid I'd like to shove his $&$*@ in a $&@*# volcano!” I can't tell you how many times I've met up with drivers on the road that had the same dispatcher that I had and we had completely opposite opinions of that person. Maybe I was getting 3200 miles per week and home every weekend while the other person was getting 1800 miles per week and only allowed to go home every other weekend. Nobody will have more of an influence on your success as a driver than your dispatcher. He or she can be your best friend, worst enemy, or anything in between, sometimes all in the same DAY!!! Of c When Advertising Wears Out l smile and say how these people are the backbone of the company and their knowledge, dedication, expertise, and heartfelt appreciation for the hard work their drivers put in has made their company grow into the industry leader it is today.One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing (“on” for some months and “off” for others). The decision is important because the wrong one will considerably affect customer response. When advertisements are run at a low frequency (very few times), they run a risk of going unnoticed. The first time customers view an advertisement, a majority of the time, the message doesn’t even process in their minds. On the other hand, when an advertisement is run at a high frequency, advertising wearout may occur. Therefore, the task at hand is finding just the right frequency for a positive response.Overly repetitive messages typically have a negative effect on customer attitudes as they relate to a brand. Advertising wea If you ask experienced drivers about their dispatchers they may agree wholeheartedly with the middle manager's view. Or they may describe them more along the lines of being the most, “idiotic son of a @&%(# I ever knew. That $&^@ is so %*#& $&^@ stupid I'd like to shove his $&$*@ in a $&@*# volcano!” I can't tell you how many times I've met up with drivers on the road that had the same dispatcher that I had and we had completely opposite opinions of that person. Maybe I was getting 3200 miles per week and home every weekend while the other person was getting 1800 miles per week and only allowed to go home every other weekend. Nobody will have more of an influence on your success as a driver than your dispatcher. He or she can be your best friend, worst enemy, or anything in between, sometimes all in the same DAY!!! Of c Trade Show Promotions Or they may describe them more along the lines of being the most, “idiotic son of a @&%(# I ever knew. That $&^@ is so %*#& $&^@ stupid I'd like to shove his $&$*@ in a $&@*# volcano!”Along with conventional advertising and below the line activities, organizations and corporate bodies have come to realize that they need to invest in trade shows in order to create maximum recall for their product or brand name. There are several benefits to participating in a trade show. Some of them are:A trade show offers the manufacturer a direct platform to interact with the very people who will be making purchasing decisions. Most purchasing managers of corporations make it a point to attend trade shows relevant to their needs in order to evaluate a wide range of products and services, all under one roof. If offers them variety, at a fraction of the time regular meetings with sales personnel form all those companies ever could. If this is the reason why they visit trade shows, isn’t it obvious that your product or service needs to be showcased in the trade show as well?Two, trade shows offer all manufacturers a level playing field. Of cours I can't tell you how many times I've met up with drivers on the road that had the same dispatcher that I had and we had completely opposite opinions of that person. Maybe I was getting 3200 miles per week and home every weekend while the other person was getting 1800 miles per week and only allowed to go home every other weekend. Nobody will have more of an influence on your success as a driver than your dispatcher. He or she can be your best friend, worst enemy, or anything in between, sometimes all in the same DAY!!! Of c Big Blow Up Gorillas for Adverting Your Store was getting 3200 miles per week and home every weekend while the other person was getting 1800 miles per week and only allowed to go home every other weekend.Perhaps you have seen the catalogs or talk to a company that rents giant blowup guerrillas that you can use to help advertise your store. But does it really makes sense to put a big blow up guerrilla in front of your store to make people look and get their attention? In some cases it does, but consider if you will that the guerrilla needs to wear a sign on his chest that says; Big Sale!Why you ask? Well because otherwise you confuse your customer; sure they know something big is going on over at your store because there's this giant blowup guerrilla there, but they have no clue as to what is going on. And unless you tell them you are confusing them and you are diluting your potential.Don't get me wrong; big giant blowup guerrillas in front of your store will bring in more customers, but it also needs to be well-thought-out as well. Often you will see, giant waving, blow up stick figures or miniature blimps flying over head of a business, but t Nobody will have more of an influence on your success as a driver than your dispatcher. He or she can be your best friend, worst enemy, or anything in between, sometimes all in the same DAY!!! Of course I can be that way too and without a doubt there have been a number of times I've brought that upon myself. But hey, I'm not on trial here so get off my back!! No, seriously though you will find out that you control your own destiny to a very large extent. Pretty soon I'll show you how. For now, let's start with what exactly your dispatcher does. A dispatcher's duties will vary greatly from company to company. In a smaller company a dispatcher will have a lot more control and authority than in a larger company, generally speaking of course. First and foremost though your dispatcher will be the number one day to day contact point you will have with your company. Almost every single time you call or message your company it will be directed to your dispatcher. You will deal directly with each other one on one but you will not be the only driver your dispatcher will be handling. He or she will have anywhere from 5 to 60 different drivers on their “board”. A dispatcher's board is simply the group of drivers he/she is handling at any given time. If someone else's dispatcher calls in sick you may find that your dispatcher will have to cover his or her board that day and it will likely take you longer to get replies to your messages. Your dispatcher's first duty is to exchange information with you. All of your load information will be given to you by your dispatcher. Any questions, problems, or concerns you have will be di
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